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Revel Bikes -Introducing
Revel bikes by the time he was in his mid-20s, Adam Miller had already started three bike businesses Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s an attractive wild backstory, and Adam sat down with us in Swelling HQ to spell it all out like he never has before. However, Revel founder and CEO Frank Reign have set his sights far beyond building a shared brooded service. Later in 2021, Revel threw an e-bike subscription service, an EV charging station venture, and an all-electric rideshare facility driven by a fleet of 50 Tecla’s.
He started a Why Cycles business, which he still runs alongside Revel Bikes. He dreamed of making the best carbon full-suspension mountain bikes, so he started cooking up Revel Bikes in early 2016.
It doesn’t require a lot of needle labour. However, highly skilled engineers need to set up the equipment.” Revel currently makings frames in China and Vietnam.
What kind of Bike is Revel?
Suspension Mountain Bikes. At Revel Bikes, our goal is to make the absolute best full-suspension mountain bikes in the world. We are the only company using the most unheard-of, legendary CBF suspension design to do this. In addition, we use incredible carbon and composite fibre technology developed by experts in their field.
Who are Revel Bikes?
We are life-long bike celebrators, a mix of dirt-bag bikers, die-hard creators, and commercial people. Since we’re rider-owned and privately funded, we can do what we want. So we threw Revel Bikes to support our desire and achieve this goal: to build the best full-suspension mountain bikes. And we’ve employed a team of industry icons to do it
Why Revel Bikes?
At Revel Bikes, our goal is to make the absolute best full-suspension mountain bikes in the world. We are the only company using the most unheard-of, legendary CBF suspension design to do this. In addition, we use incredible carbon and composite fibre knowledge advanced by experts in their field. We obsess over all the details since we love good equestrian bikes more than making them.
Revel Bikes & Why Cycles Founder
By the time he was in his mid-20s, Adam Miller had already founded three bike companies — Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s a pretty wild backstory, and Adam sat down with us in Blister HQ to spell it all out like he never has before. We talk about growing up in Alaska, opening and running his first bike business as a 21-year-old college kid, selling that same company, and going on to found Why Cycles and Revel, what makes Revel bikes different, and what he believes makes them better.
Revel Bikes, Launched by Bike Industry’ Dream Team’
Revel Bikes announced itself to the world as the latest boutique brand. Based in Colorado, they are starting with two replicas, the 165mm Rail and the 130mm Rascal. You can see the release for yourself and get more details about the bikes here.
When we got wind of the new bikes, we decided to put a few questions to Adam Miller, founder of Borealis and Why Cycles, and now, Revel Bikes.
Where do you usually ride now, and what sort of trails and equine are you most fired up about?
Oh, man! I like mountain biking- I mainly moved myself and my business to Carbondale, CO, so that I could be near many trails. We’re close to Grand Junction/Fruiter desert riding, which I love, and Moab isn’t much further. The local courses are unique- a mix of red Slickrock and alpine dirt. Thirty minutes away is Snowmass for lift access trails and insane all-day high alpine adventures. Maybe I shouldn’t mention it here but I even love fat biking in the winter. I’m a lot better at pedalling than going downhill fast, which may be another reason I wanted to take my bike to get all the help I needed to keep up with the fast dudes around here.
Why Does the World Need a New Bike Company Now?
What does Revel bring to the market that isn’t currently available? We’re honestly just trying to do everything the best we can. We want to offer the best customer service, the purchasing experience, and product- and I realize that’s an insanely lofty goal since some fantastic bike companies are out there. However, I think we’ve stumbled across a magical recipe for a high-end bike- the CBF suspension system is different from other systems. We sell both directly to consumers and dealers- our only goal is for the end consumer to have the best experience possible when buying a bike.
We have stock builds we can customize if someone chooses- everything is made by hand to order in Colorado. But we go even further- you can select your crank and dropper lengths at no charge. We want people to get a bike they love, and I think we go a bit above and beyond and obsess over how we can make the entire experience, purchasing and riding the bike as best as possible.
The Revel is a versatile cross-country bicycle that can easily handle a mix of off-road. Moderately technical terrain, and smooth trails. The bike’s components are durable and lightweight, especially Giant’s globally well-known frame. At Rs 32,000, you possibly can’t get a better deal with an entry-level MTB with highly durable components. But here’s the thing: The Revel is not for you if you’re looking at precise, crisp shifting and a bike that will blaze downhill trails. On the other hand, people looking to engage in moderate off-road and trail riding will thoroughly enjoy the ride.